1953 Ugo Luccichenti (1898/1976) for the Società Generale Immobiliare (General Building Society) during the Italian economical boom
It reflects the new optimism for the future after the tragedy of World War II
"The architectonical vocabulary is part of the so-called International Style, even if it is much richer and variegated in its formal solutions. Walls light as screens, crystal clear transparencies, delicate colors and diagonals repeatedly present contribute to give to the architectonical result that lightness and brightness that the fast growing bourgeoisie, with its new found wealth, is now permitted to enjoy" (Giorgio Muratore)
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