1925/27 Gino Coppedè
(1866/1927) for the Società Anonima Edilizia Moderna (Modern Anonymous
Construction Company)
It was the
last work of this imaginative architect before his death
“The
sign of changing times is felt, after a certain date, even in Coppedè's work:
the building built in Rome on Via Veneto (...) even though it doesn't betray
Coppedè's style, it appears set to a greater sobriety, mitigating in a more
classical composure the decorative exuberance of the palaces of Piazza
Quadrata. In this case Coppedè appeared to have taken into account some
criticism from many quarters that were addressed to his work, to a conception
of architecture, to a school - of which Coppedè appeared as an exemplary
exponent - which was now to be finally overcome by the times” (Mauro Cozzi -
Dizionario Biografico degli Italiani Treccani)
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